
Overview -
The success of any business is determined by the effectiveness of the strategy it follows. A strategy explains how a company plans to compete in a market and how it intends to grow at a profit.
Businesses worldwide sell goods and services in competitive markets that require them to increase the value for owners and shareholders to secure their future existence.
This calls for a plan that helps managers guide their decisions and use resources effectively to achieve key objectives. This plan is also known as a business strategy.
What is a business strategy?
A business strategy outlines the plan of action to achieve the vision and set objectives of an organization and guides the decision-making processes to improve the company’s financial stability in a competing market.
- Planning: Business strategy is a part of a business plan.
- Strengths and Weaknesses: Most of the times, you get to know about your real strengths and weaknesses while formulating a strategy.
- Efficiency and Effectiveness: When every step is planned, every resource is allocated, and everyone knows what is to be done, business activities become more efficient and effective automatically.
- Competitive Advantage: A business strategy focuses on capitalising on the strengths of the business and using it as a competitive advantage to position the brand in a unique way.
Before we get into the details of building a strategy, it is vital to understand how a strategy differs from a tactic.
While both terms are often interchangeably confused, they are two entirely different things:
A strategy refers to an organization’s long-term goals and how it plans to reach them. In other words, it shows the path to achieve the defined vision.
A tactic refers to the specific actions taken to reach the set goals in line with the strategy.

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